Every yes begins with an answer. Make sure it's yours.
Your customers are asking AI who to trust, what to buy, and where to go. Fernwell Media Group measures who gets named, who gets cited, and who gets left out. We show you where you stand, why competitors are taking your place in the answer, and what needs to change.
See how an AI engine sees you
Start with the first question every AI visibility strategy has to answer: can an engine actually read you? Run a free, single-page scan for legibility and citability. No account. No email.
What is Answer Engine Optimization?
AI engines need to understand who you are before they can cite you. A readable website alone doesn’t put you in the answer. AEO connects the pieces through information architecture: clear entity information, structured data that machines can parse, and content built around real questions. This site puts those principles into practice, from the information you see to the markup underneath it. View the source code, and you'll see the method for sale.
How does an AEO engagement work?
Measure where you stand. Fix what’s holding you back. Monitor what happens next. You decide how far you want to go, and you keep all deliverables.
Measure
We ask the questions your customers actually ask across leading AI engines and measure who gets named, who gets cited, and who gets left out. Then we benchmark your namability against the competitors who are taking your place in the answer.
Fix
We fix what prevents engines from understanding and using you: schema markup, entity inconsistencies, underperforming information architecture, and content that obscures the answers they need.
Monitor
We build for the questions your market is asking, and we continue to measure the answers. You see if your share of AI answers is growing, where competitors are gaining ground, and what to do next.
Services
Start with measurement. Fix what the data reveals. Monitor as the answer environment changes. Or bring the method in-house.
AI Visibility Audit
Find out whether AI names you, who it names instead, and why. We test the questions your customers actually ask across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, benchmark your namability against competitors, and deliver a prioritized list of fixes.
Request an audit →AEO Sprint
We turn the audit into the stuff engines need: structured data, entity consistency, information architecture, and answer-first rewrites of the pages most likely to shape AI answers about you.
Discuss a sprint →AI Visibility Monitoring
We continue testing the questions that matter in your market across leading AI engines and track namability, citation share, and competitor movement over time. You see what changed, what didn't, and what to do next.
Set up monitoring →Team Enablement
Workshops and advisory for marketing teams and agencies that want to build AEO capability in-house. We’ll teach the framework, measurement, and implementation. Your team keeps the method.
Book a workshop →Frequently asked questions
What’s the difference between AEO and SEO?
How do I know if AI engines are naming me?
How long does AEO take to work?
Do I need AEO if I already invest in SEO?
About Fernwell Media Group
Fernwell Media Group is an answer engine optimization consultancy built around measurement, implementation, and transparency. We help you understand how AI engines see you, fix what prevents them from using you in answers, and measure the difference these changes make.
We don’t ask you to take our word for it. We show you what we measure, how we measure it, and what the results mean. You see where you stand, what needs to change, and the difference the work makes.
Fernwell Answers:
Direct answers to the questions you're asking about AI search and being visible where buying decisions now start.
Does AI name you?
Send us your site and your three biggest competitors. We’ll run a free spot-check on a question your customers are asking and show you who gets named.
Get your free spot-check